1. The context
Danone wanted to highlight and clarify the offer of the water department.
2. The solution
BMA highlighted the different universes by creating atmospheres by segment. Integration of LEDs in arches. Creation of premium universes with niches on different flagship products of the department.
3. Customer benefits
Clarity brought by the reorganization of the department and the lighting of a cold area of the store. Promotion of the offer and premiumization of the Water department. Increasing the flow in the Liquid universe.