Large Distribution, Out of Home

Danone Waters France Premium

Balisage Danone Eaux Prenium France réalisation BMA

1. The context

Danone wanted to highlight and clarify the offer of the water department.

 

2. The solution

BMA highlighted the different universes by creating atmospheres by segment. Integration of LEDs in arches. Creation of premium universes with niches on different flagship products of the department.

3. Customer benefits

Clarity brought by the reorganization of the department and the lighting of a cold area of the store. Promotion of the offer and premiumization of the Water department. Increasing the flow in the Liquid universe.

Balisage Danone Eaux Prenium France réalisation BMA