1. The context
Willingness to clarify and segment the offer thanks to lighted self space and projectors.
2. The solution
New openwork wire shelf with modularity and flexibility 1/3 store shelf, 2/3 LED shelf and projection on the ground.
3. Customer benefits
Clarity added by the reorganization of the department and the lighting of the store areas. Promotion of the offer, Creation of a complete consumer universes, increasing performance of the Aperitifs department.