Large Distribution

Bacardi

Balisage Bacardi réalisation BMA

1. The context

Willingness to clarify and segment the offer thanks to lighted self space and projectors. 

 

 

2. The solution

New openwork wire shelf with modularity and flexibility 1/3 store shelf, 2/3 LED shelf and projection on the ground.

3. Customer benefits

Clarity added by the reorganization of the department and the lighting of the store areas. Promotion of the offer, Creation of a complete consumer universes, increasing performance of the Aperitifs department.